The average household is just 24 days from the breadline, far shorter than the 90 days they believe.

Our Deadline to Breadline Research shows that many of us do not have a plan in place should the worst happen.

The research identifies the key myths and barriers preventing income protection take-up. It shows that a huge 9 in 10 don’t see themselves as their largest financial asset.

We visit the perception and reality gaps, and the myths and misconceptions that prevent consumers from engaging further with their financial plans. As well as sharing some hints and tips to overcome these common barriers.

Learn more about how we can help you ensure your clients protect their financial security.